The SignalYou’re overwhelmed. Not from doing too much, but from deciding too much. Some days it feels like your brain is actually melting. Your team asks for your input on everything from vendor selection to pricing tweaks to copy edits. You jump in because it’s faster, you know the context and you can’t afford mistakes. That might have worked at the beginning... but it’s not faster anymore. You’ve become the bottleneck. Projects slow down waiting for your approval. The team hesitates because they haven’t built the muscle of deciding without you. What should be forward motion turns into decision drag as every initiative stalls in the pipeline. That's why it feels like you can never get enough done. There's no end to the things that go through you. The PatternWhen the founder is still holding every decision, it’s not a capacity problem, it’s a scaffolding problem. In scale-up mode, the business outgrows the founder’s mental bandwidth long before it outgrows their vision. The team wants to take ownership, but can’t, until the founder defines which decisions they can make independently, and when they need to escalate. Until those parameters are defined, you’re dealing with:
This isn’t about trust. It’s about structure. The Tool: The Decision CascadeThe Decision Cascade is a four-level framework to right-size your decision-making role. The goal is for you work your way up the levels until you are only making the decisions that only you can make and for decisions to work their way down the levels to be made by the appropriate owners in the organization. Level 1: Vision DecisionsThe highest level calls that define who you are and where you’re going, like mission, long-term vision, brand promise, core values and purpose. Owner: Founder or CEO, with leadership input. Escalation Trigger: These decisions can’t escalate. They are yours to own. Constant revision usually means you’re seeking certainty where you need conviction. Get clear on the Why behind your direction and then make it crystal clear to your team. Level Check: If it impacts the next one to five years, not the next quarter, consider it Vision-level. Honor this space; it’s the part of your role no one else can fill. Level 2: Strategic DecisionsDirectional calls about where to focus resources and why, like growth priorities, pricing strategy, product line expansion, hiring plans and partnership choices. Owner: The leadership team, with your thought partnership (informed by their recommendations). Escalation Trigger: Escalate only when trade-offs touch multiple departments or meaningfully shift the growth trajectory. Level Check: If the decision changes your allocation of people, money or attention for more than a quarter, think of it as Strategic. This is where you belong most often: steering, not signing off. Level 3: Operational DecisionsProcess-oriented choices that determine how work gets done, like launch timelines, cross-functional coordination, process design, vendor contracts or workload balancing. Owner: Department leads or functional managers. Escalation Trigger: Escalate only when the decision impacts capacity, cost structure or inter-team dependencies. Level Check: If it affects how the system runs but not what the system is aiming for, it’s an Operational call. If you’re still the default approver here, you’re clogging throughput. Delegate to your department heads. Level 4: Execution DecisionsReal-time, tactical calls that keep daily work moving, like what tool to use, how to message a customer, which vendor to pick. These are short-cycle, reversible and low-risk. Owner: Team members closest to the work. Escalation Trigger: Only escalate if the decision has material impact on budget, brand or the timeline of a strategic initiative. Level Check: If the impact is short-term and the cost of a wrong call is minimal, it belongs here. If it still lands on your desk, you’re being asked to play the roll of traffic controller, not leader. Decline to make the decision and instead support the appropriate owner in understanding it’s theirs and how to approach it. The FixStart by mapping your Decision Cascade: how decisions enter, move through and get resolved in your business. The goal is to create flow so decisions are made where they belong, and there are no dams forming at the door of your office or in your inbox.
→ If more than 30% are Level 3 or 4, you’re clogging the system, and giving your team a pass.
→ Don’t just delegate outcomes, delegate criteria. Document what success looks like, what the tradeoff criteria are, what thresholds require your input and what’s fully autonomous. Clarity beats speed here. The more explicit and thoughtful the hand-off, the smoother the future flow.
Your goal with this exercise isn’t to make fewer decisions (although that will be the outcome). It’s to make higher-quality decisions at the right altitude, while your team carries momentum through the rest. Why It WorksMost founders think decision bottlenecks are about capacity, but they’re really about flow. A healthy Decision Cascade creates three things:
When decisions flow cleanly through the cascade, your team gains confidence, execution speeds up and your leadership energy stays focused where it creates the most leverage. Taking the time to build this layer of scaffolding around your team won’t slow you down, it gives your team the current it needs to move around you, not just through you. Your TurnWhat percent of decisions you’ve made in the past week are Level 3s and 4s? You can tell me — I won’t judge. But I will try to help. If you’re still at the center of every decision, it’s time to install a new operating rhythm for your team. Start by building your Decision Cascade this week, or book a Signal Session and we’ll map it together. You don’t need to do more. You need to do less — and decide less — better. |
A biweekly bulletin for leaders who have outgrown founder-led hustle and are ready to build systems that sustain their vision and scale their business. Each issue decodes one “signal” — those subtle patterns that reveal friction, bottlenecks or untapped leverage. You’ll learn what it means, why it matters and how to fix it, all in 5 minutes or less, so you can shift from signal to system and from vision to velocity.
Last week, we dove deep on Decision Filters -- the guardrails that help your team internalize your tradeoff calculations and make decisions the way you do (without asking first). This week, we’re expanding on the natural next layer: Escalation Triggers. Even with strong filters in place, your team still needs to know exactly when a call is no longer in their lane. Without that clarity, fear and decision paralysis creep in, putting everything back on your plate. The Signal: Your clue that...
Until your team has internalized the tradeoffs that matter most for your business, you either need to be in every decision or you need to be ready for a lot of unintended consequences. Decision Filters close the gap by giving your team practical guardrails to make aligned, confident decisions at scale. The Signal (your clue that there's work to do): You’re still the go-to for every signficant decision because your team can't confidently navigate the tradeoffs that keep coming up as you scale....
THE SIGNAL You thought you delegated clearly: “Can you pull together a quick deck on X for next week’s meeting?” Three days later, you’re reviewing a 40-slide masterpiece that took your best strategist and a graphic designer the better part of three days to build. It’s beautiful. It’s also extreme overkill for what you actually needed: five simple slides to drive a decision. Or the opposite: You ask for “a plan” and get three bullet points in Slack with no tradeoffs or clear direction. You...