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The Signal Report

Nicole Greene

A biweekly bulletin for entrepreneurs who have cracked the market and are struggling with scale. Each issue decodes one “signal” in your business — those subtle tells that reveal friction, bottlenecks or untapped leverage. You’ll learn what it means, why it matters and how to fix it using the Scale-Up Flywheel framework, all in 5 minutes or less. For leaders who have outgrown founder-led hustle and are ready to build systems that sustain their vision and scale their business. From signal to system. From vision to velocity.

Posts
Chalkboard wall with mind map and bicycle
Featured Post

Building a Second Brain for Your Business

You’ve heard of “Just-in-Time Inventory”? I’m all about Just-in-Time Information. Two things are true: I want every shred of knowledge and every piece of information I’ve collected to be discoverable and accessible to me the moment I need it. My brain is more Swiss Cheese than sponge. That combo means I’m religious about tagging, cross-referencing and storing everything I need to know and everything I learn inside a system that is intuitively designed to match how my brain works and where I...

2 days ago • 5 min read
a group of women sitting around a table working on a project

The Signal You’re overwhelmed. Not from doing too much, but from deciding too much. Some days it feels like your brain is actually melting. Your team asks for your input on everything from vendor selection to pricing tweaks to copy edits. You jump in because it’s faster, you know the context and you can’t afford mistakes. That might have worked at the beginning... but it’s not faster anymore. You’ve become the bottleneck. Projects slow down waiting for your approval. The team hesitates...

2 days ago • 4 min read
Hands working on a crafting project with ruler and paper

The Signal When things start to wobble, founders instinctively reach for control. You tell yourself: If I stay closer to the work, we’ll grow faster. So you review more, approve more and reinsert yourself in decisions you thought you’d already delegated. It feels responsible. It feels like leadership. But here’s the paradox: The more you grip, the slower it goes. Every extra checkpoint, every “just to be sure” correction quietly communicates to your team that progress depends on you. And that...

2 days ago • 4 min read